Niiyaa is an e-commerce website that sells intricately handcrafted designer scarves with a premium look and feel. Designed, curated, hand crafted collection by material, color & season.

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The requirement from the founder, Ms. Aditi Tewari was to create a website that is flawless & different from the typical e-commerce sites. So the user experience had to intuitive, friendly but at the same time, something that stands out.